Marshall Of Rock

Metallica News: The ‘Hetfield’ Eyewear, New interview with ‘Mission To Lars’ documentary filmakers (video)

by on Jul.12, 2012, under INTERVIEWS, LINKS, ROCK NEWS, VIDEO

Sutro eyewear has announced the launch of the ‘Hetfield,’ a limited-edition sunglass frame that is the product of a design collaboration with James Hetfield of Metallica

The Hetfield is a classic shape with a rock-star edge. This frame is as smooth and as fast as James’ Lincoln Zephyr v12. Using Zeiss optics and the Sutro stainless steel 3Click hinge, this frame is designed to take whatever a 24-stop Eastern European tour can throw at it. It will not lose screws, is 10 times stronger than a traditional hinge and gives the frame a structure that stays tight over time. Zeiss polycarbonate lenses block 100 percent of both UVA and UVB sun rays and provide the ultimate in impact resistance with the industry’s toughest hard coating for superior scratch resistance. These limited-edition frames are road-worthy and built to last!

“Built to look faster than a speeding riff and to handle the life of a road dog like me,” says James.

“James was very particular in what he was looking for and he just wasn’t finding it out there, so we sat down and after extensive prototyping we put his vision into this frame,” says designer Jeff Sand.

Founded in 2006, Sutro produces durable luxury eyewear in both sunglass and optical frames.

Price tag for the shades: $219. Sutro eyewear is currently available through boutiques and specialty retailers in the U.S., Japan and Germany. Go to www.metallica.com for more info.

‘Mission To Lars,’ the uplifting documentary film about Tom Spicer, who has Fragile X Syndrome (a form of autism), and his transatlantic quest to find his much-obsessed-over hero, Lars Ulrich of Metallica is currently being shown in theaters across the U.K.

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After 20 years and asking his journalist sister, Kate, countless times when he was going to meet Lars, she finally cracked. Kate and filmmaker brother, William, break Tom out of his care home in Exmouth, and hit the road, from Bristol, to Heathrow, to Los Angeles, to Las Vegas and beyond.

This is a film that looks beyond disability, and uncovers the soul of a very cool guy. Lars Ulrich had a chance to screen the movie last summer and told NME.com, “I thought it was deeply moving. I haven’t seen the whole thing, but I saw a rough cut last summer. Meeting Tom, meeting Kate, when they came out to film it was an experience in itself. But seeing the film last year and reconnecting with the whole team was another experience.”

He continued: “It’s not something we’re directly involved in, it’s their film, their journey, but we’re supportive of their endeavour. We don’t want to take it over and have it turn into some kind of vanity project. It’s a great testament into a world I didn’t know much about, and a great testament to the importance of music and what it means to different people.”

All profits go to Mencap, and the film has charity status. Mencap is the leading U.K. charity working in partnership with people with a learning disability, and all of their services support people to live life as they choose. Mencap is the leading voice of learning disability. Everything they do is about valuing and supporting people with a learning disability, and their families and careers.

In raising money for the film, the producers also raised over £25,000 for Mencap. The film’s cinema release is being used as an outreach opportunity with talks and events following every screening. Many people, from color graders, sound mixers, Bob Dylan, screening rooms and the production assistant have given their talent and/or time for free. The profits from ‘Mission To Lars’ will continue to be paid to Mencap for as long as the film has a life, DVD, international sales, etc. Mencap have been closely involved in the making of the film. Their belief is that the film, in an entertaining and universally understood way, tells the story of the confusing family dynamics around learning disability, and portrays Tom as a complex and likeable character, and not as someone one sees first as learning disabled and everything else second.

‘Mission To Lars’ was made by William Spicer and James Moore, veterans of music and brand promos, but complete movie novices. A new interview with William and James conducted by Pop Culture Madness from Metallica’s two-day Orion Music + More Festival has been posted. Orion took place on June 23rd and 24th at Bader Field in Atlantic City, New Jersey. Get more info on the movie here: www.missiontolars.com

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