Here we go, the dead guy (and girl) hologram concert ‘wave’ is underway, much to my chagrin. After the Tupac hologram at the Coachella festival with Dr. Dre and Snoop Dogg, and the announcement that Lisa ‘Left Eye’ Lopes will appear as a hologram with a reunited TLC later this summer, the 10th anniversary of Queen‘s ‘We Will Rock You’ musical in London will ‘celebrate’ starting tonight (May 14) by bringing back Freddie Mercury. The late singer will appear via hologram during this week’s run of shows at the Dominion Theatre.

Roger Taylor and Brian May say they will use different technology than the Coachella organizers used to bring rapper Tupac Shakur to the stage last month, but the effect will be the same. This is happening after Roger Taylor had already said: “I don’t want to appear with a hologram of my dear friend. It’s the real one or no hologram for me.” So I suppose it’s ok to bring the hologram of Freddie out, as long as Taylor isn’t onstage performing with it. Taylor added: “Were somebody to use a hologram of Freddie, I would have no objection.”

Brian May told the BBC: “People will come out saying, ‘Did we actually see Freddie?’ It’s a little unfortunate they did that thing with Tupac as we’ve been trying to make Freddie appear on the stage for quite a while.”

May points out the effect does not produce a true hologram and adds the musical won’t use the technique employed at Coachella. “It’s something we’ve looked at ourselves,’ he explained, “But I think probably for a show that runs eight shows a week, it’s not really quite practical. People will come out saying, ‘Did we actually see Freddie?'”

Once again, I understand bringing forth additional revenue streams for bands and artists in this digital age of music, but I am already wondering where it is going to stop, even though it has just begun. I would think that we could see mainly dead singer holograms, but I imagine guitarists could be next. I just don’t want to see a Jimi Hendrix hologram on tour, Jim Morrison with the surviving Doors, or Janis Joplin and Kurt Cobain presented as holograms. I just don’t want that to happen. We already have trouble with new bands getting recognized and a high percentage of music sales coming from catalog artists, and this will just add to it all, hindering more development from new artists. I just wonder where the new classics will be coming from.

Queen have also confirmed they’ll be playing a third concert in London with Adam Lambert singing. The show will take place at the Hammersmith Apollo on July 11, 12 and 14.