The man responsible for the Jon Bon Jovi death rumor last month is a musician from Pennsylvania named Jeffrey Goho, who now regrets starting the rumor, which he thought would never catch fire and go as viral as it did.

Goho is the vocalist for the band Minutia, told The Asbury Park Press that it bugged him that all the news lately about Bon Jovi  seemed to have nothing to do with his music, with the latest news highlighting his new restaurant and his Advil commercials.

“All I heard was ‘Bon Jovi this,’ ‘Bon Jovi’s starting a restaurant,’ ” Goho told the paper. “What was the latest one? The Advil commercial? It was like, ‘Jeez, [Bon Jovi] was a household name due to music, not business.’ ”

Goho released an unofficial news release stating that that Bon Jovi was found in a coma at the Empress Hotel in Asbury Park. Apparently that prompted reporters to gather outside the Jersey Shore Medical Center in Neptune, New Jersey.

Jon Bon Jovi eventully a picture of himself that evening under a Christmas tree to refute the rumor, holding a sign that said, “Heaven Looks a Lot Like New Jersey.” He appeared with Bobby Bandiera at the Hope Show in Red Bank that night, where it was reported that he cracked several jokes about his untimely demise.

Goho has been doing damage control by requesting that fans stop trashing his band on their Facebook page. “Please stop sending attached hate mail to my fellow band members,” Goho wrote on his status update. “They are in no way involved.” He said that he was getting a “s#$tload of backlash from my most recent stunt,” on his Facebook page too.

Goho also told the Asbury Park Press that he realizes now that Bon Jovi’s “household name” status has “made the tri-state area prosper, hence more musicians having more available places to go, more people to play to, and I was quite wrong.”

Goho acknowledged that he has gained some new fans from the incident, “but it wasn’t my initial intention. I never really thought it would get out of the state of Pennsylvania.”