Rob Zombie brings a Texas Chainsaw Massacre vibe to his new Woolite commercial, advising you not to torture you clothes with other detergents. Check it out here.

Mr. Zombie says the spot isn’t scary at all—it’s “more like a Tim Burton” film than something truly horrifying. The main character, he says, “is like Uncle Fester” from The Addams Family, and not “like some child killer out in the woods.”

According to CP24 in Toronto, some critics have accused the Grammy-nominated Zombie of “selling out,” but, on Facebook at least, most of his fans applauded him for directing the unique ad.

“I hadn’t even thought about (a fan backlash), it hadn’t crossed my mind. “Whenever anyone talks about selling out it’s the most absurd statement anyone could make. I’ve never done anything I didn’t want to do, to me selling out is changing your music, your image, everything based on some sort of corporate manipulation to become rich and famous. I’ve never done that.

“When someone says I’ve sold out I say, ‘What do you do for a living?’ and maybe they’ll say, ‘Oh, I work at Walmart.’ So they’re corporate whores for the largest corporation in the world but have the nerve to (call me a) ‘sell-out?”‘