Ozzy Osbourne, Slash, Alice Cooper, Doors guitarist Robby Krieger, Mötley Crüe drummer Tommy Lee, Billy Corgan of Smashing Pumpkins, Pamela DesBarres, Courtney Love and many more rockers and actors are all featured in a new documentary called ‘Sunset Strip’ that premieres at the SXSW festival in Austin, Texas on Friday (Mar. 16) at the Paramount Theatre.

Playboy founder Hugh Hefner, actors Peter Fonda, Keanu Reeves, Johnny Depp, Mickey Rourke and Sharon Stone are others featured in the new documentary. Hans Fjellestad directed the film profiling the history of the famous mile-and-a-half of Sunset Boulevard in Southern California, and includes interviews with musicians and actors who frequented it. Guns N’ Roses drummer Matt Sorum is one of the film’s producers.

“This is where it all started, you know,” says Osbourne, who is featured along with Hugh Hefner, Billy Corgan and Tommy Lee among others in the trailer for the movie below. The stretch of road between Hollywood and Beverly Hills is called both “sacred” and “a place where people come for refuge.” “It is truly a mix of light and dark, sunshine and noir, that is uniquely L.A.,” the description reads at the film’s website. Artists gathered to create, while preferred vices were just a doorway down.