Beside working on new Nine Inch Nails music and getting ready to release an album by his side project How To Destroy Angels, Trent Reznor will be the Chief Creative Officer for a new music streaming service that is expected to launch in the second half of 2013 called Daisy.

Record label, producer and music mogul Jimmy Iovine confirmed at a Beats by Dre event that Reznor is contributing to Daisy and that the service will feature music brought to listener’s ears by Beats Electronic, which Iovine co-founded.

Iovine said that Reznor would play a large role in the look and feel of Daisy and will focus his energies toward “the connection between the artist and the consumer. What’s missing from the digital music landscape is the cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now [Daisy CEO Ian Rogers] we have the right team in place to do it.”

Reznor’s other band How to Destroy Angels will release their first full-length album, ‘Welcome Oblivion,’ on March 5th.